Challenge
Select a topic with a strong "why" and design a campaign that challenges conventional media approaches. Create an experience that explores innovative ways to connect with the audience, and apply the campaign across any three media formats. Ensure a consistent message and design throughout, while leveraging the unique strengths of each medium to enhance engagement and impact.
Intention
In the fast-paced world of work, study, and creativity, just a few minutes to rest, stretch, or shift focus can alleviate stress, reduce anxiety, inspire creativity, and even improve sleep quality. Taking a break helps reset, reflect, and restore balance, often leading to increased productivity after just five minutes.
This project is for anyone feeling overwhelmed by long hours without rest, offering simple, playful ways to recharge and make self-care both easy and enjoyable for all.
Outcome
1st Media: Progress Card
The progress card provides a collectible achievement, rewarding users with a completed illustration after completing challenges at each installation, serving as a tangible reminder of their engagement.
2nd Media: Installation
This experience features five interactive installations with unique “break” challenges, encouraging relaxation through fun activities while allowing users to collect print pieces on their progress card.
3rd Media: 3-Stage Poster
The three-part poster humorously illustrates the transformation from human to animal due to neglecting breaks, conveying the importance of pausing to recharge and maintain creativity.
