Everyday Cat-astrophes
Brand Identity | Multi Media | Illustration | App
A three-piece project exploring the joys and challenges of the cat-owner relationship, offering relatable perspectives and innovative solutions.
Challenge
Choose an original piece of content and redesign it to adapt across three types of media: traditional print, digital platforms like apps and social media, and innovative formats such as AR or VR. Maintain a unified message and design throughout the campaign while utilizing the unique strengths of each medium to maximize engagement and impact.
Intention
Targeting all cat enthusiasts, from first-time owners to lifelong cat lovers, my project explores the complex and often contradictory relationship between people and their cats. Through playful and ironic illustrations, it resonates with the experiences of cat lovers by capturing relatable struggles, such as fur flying everywhere and endless midnight meows. By offering fresh perspectives and common solutions shared by other cat owners, the project transforms everyday frustrations into moments of connection and humor.
Outcome
Print Form: Lint Roller
The lint roller, a unique print format, invites readers to rethink their experiences with cat-related messes while offering a positive perspective on pet ownership challenges.
Digital Form: App with Social Media Function
This app fosters community engagement, allowing users to share their experiences and solutions while connecting through interactive features and a shopping page for cat-related products.
Innovative Form: AR Interactive Gaming
AR interactive gaming lets users explore cat ownership challenges through realistic, immersive gameplay, offering solutions and fun while connecting to purchase and social media pages.
